How Blockchain can Help Save the Planet, and your Super

In case you missed it, one of Australia’s largest super funds, Active Super, was slapped with a whopping $10.5 million fine for something called greenwashing. But what does that really mean? And how could something like blockchain have helped avoid it?

Greenwashing, in a nutshell, is when a company makes misleading or false claims about the environmental benefits of its products. For example, a water bottle company advertising recycled plastic lids while the bottle itself is made of new plastic. Or in the case of Active Super, a super fund claiming to exclude harmful investments, but in reality, continuing to invest in them, behind the scenes.

Naughty, naughty.

Active Super is no small fund either. With around 165,000 members and over $29 billion in funds under management, it is Australia’s 30th largest super fund with a rather large responsibility in looking after people’s retirement savings. Labelled a green fund, they told their members they were investing responsibly, avoiding things like coal, gambling, and oil. But later it was discovered they had invested millions into coal mines, casinos, and oil companies, while still claiming to be "green."

And that’s what greenwashing is: Pretending to be environmentally friendly when you're not. It’s a slap in the face to those members who genuinely care about the planet and it further erodes investor trust and confidence not just in one fund, but in the entire idea of climate investing.

So how can we fix this?

This is where blockchain steps in. Think of a blockchain like a giant public notebook that no one can erase or fake. Every transaction, every project detail, every green claim, every dollar invested, is written down and can’t be changed.

If Active Super had used blockchain, every investment could have been checked by members in real-time. There would be no hiding coal, gambling, or oil investments behind fancy reports and investors, regulators, even regular people can see exactly where their money is being invested.

In simple terms… blockchain makes it very hard to lie.

This isn't just about super funds. Real-world climate projects like solar & wind farms, reforestation projects, and battery storage also have a problem proving their results.
Commonly asked questions by investors are - “Is this solar farm really generating clean energy?”, “Are these trees really growing and absorbing carbon?” and “Is this battery actually helping reduce emissions?”.

With blockchain, these projects can record real-time data like energy produced, carbon saved, or trees planted directly onto the blockchain. This means investors know the results are real, verified, and impossible to fake.

By putting both climate projects and super fund investments onto blockchain, everyone wins. Investors trust that their money is going where it should. Projects can raise more money because they prove their impact and Super funds can show regulators and members exactly what they are doing with member’s money… greenwash free.

This is exactly why we created RegenX. We built a platform that connects investors directly to climate projects that they can trust. Every project on RegenX is verified on the blockchain, meaning investors can see, in real-time, exactly how much clean energy is being generated, how much carbon is being reduced, or how much biodiversity is being protected. No greenwashing. Just facts, verified data, and real impact.

We are currently in our pilot stage, working with our first real-world solar and land conservation projects. But to bring this to life at scale, we need your help. Whether you’re an investor, a climate advocate, or just curious about how blockchain can make a difference, we’d love for you to join us.

👉 Subscribe to follow our journey, get early access, and support the future of transparent, trustworthy climate investing - [Click Here to Join our community]

In a world where fighting climate change is urgent, blockchain gives us something we really need: Trust and transparency that you can check for yourself.

Ishan Dan
CEO of RegenX